Saw an interesting PPC management tool today. Named SpeedPPC it lets you build huge Adwords accounts in double-quick time. The skill of running AdWords campaigns successfully is to build out your campaigns so that they include a chunky range of keywords and phrases with ad copy relevant to each keyword too. Writing ad copy like that increases your CTR which is good for traffic volume and for keeping your click costs under control.
SpeedPPC takes this approach one step further: it lets you build landing pages that are focused on each keyword too. So you can therefore rapidly build a comprehensive sales conversion system made up of a massive number of keywords, ads that are relevant to each keyword with keyword level URLs that guarantee that your web traffic land on a page that includes the exact words they have been searching for when they click on your ad. This means that you are much more likely to get conversions from your PPC traffic.
This process is widespread practice but the issue most adwords managers suffer from is a shortage of time and this is where SpeedPPC really helps. I watched a demonstration of somebody using SpeedPPC that showed them creating a complete campaign consisting of over 8710 keywords and over 410 ads all in appropriately themed Ad Groups as well as over 8705 landing pages - all in just under 12 minutes!
I guess if you are running a lot of AdWords campaigns or if you take your affiliate marketing really seriously then a system like SpeedPPC is a real time saver.
