“The fortune is during the follow-up,” and “The dollars is within the list,” are phrases which will really be a source of endless profits, or fatal profit leakage for a business.
I know I touched on this in my last email to you, but I recently spoke to a enterprise owner about the same topic, and realized that the dilemma is still quite widespread amongst businesses.
So let me be very clear on this:
In case you appropriately follow-up with customers, you may see a near INSTANTANEOUS raise in annual income by 25 - 95%!
How much of the difference would an increase of 75% in pure income make inside your current enterprise?
How can I be so confident about this fact?
Due to the fact the numbers speak for themselves:
1) Study conducted by Bain & Company found that an increase of 5% in customer retention can improve profits by 25% to 95%
2) The same study found that it costs six to seven times more to gain a new customer than to keep an existing one.
3) According to Bain & Company, “US companies lose 50% of their clients every 5 years.”
4) “Companies that make customer service a high priority see twelve times the return on sales than those companies with a low emphasis on service.” -International Customer Service Association
5) “Two-thirds (or 66%) of buyers do not feel valued by those serving them.” - Mark Stevens, Author
Can you see how important it is that you FOLLOW-UP with not only “hot leads,” but also your existing customer base?
When was the last time you sent a message to your existing clients to thank them for their organization over the years?
When was the last time you asked your clients what areas of your business THEY felt could be improved or changed?
Just taking the time to do small things to show that you value your clients will GUARANTEE you not only see increased profits, but will also reduce your need to spend MORE on marketing to REPLACE the buyers that have decided to take their funds elsewhere.
The best part is, there is software and programs that will allow you to do all of this AUTOMATICALLY, so that you don’t have to spend any time sending out each message one-by-one.
Take your business’ income to the next level, and create a system for following-up with your past and present customers before it comes back to hurt you.
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