By providing the buyers with many cool choices having a pretty reasonable price range , Sony is definitely sure to win some accolades here. The limelight at CES never really fell on these models but Sony KDL-40EX400 is one of those models that can augment Sony’s sales more than the so-called high end models can do. Needless to say, Sony fits in or removes a number of features to make sure it reaches a wider range of buyers and their choices. While everyone has a different taste, Sony probably hopes to capture the prospective buyers from all classes. It is no doubt a smart choice by Sony as it delves intohighly expensive 3D ready TVs as well as low end models priced between $600 and $1000.
Launched to the market in March 2010, the KDL-40EX400 comes packed with a powerful Bravia Engine 2. This makes rendered images sharp and vibrant that boast of enhanced color and contrast features. This digital processor is able to provide life like natural images at any color conditions of the room paired with the ambient sensor. The need to change the lighting of the room to best suit your viewing experience is taken away as the KDL-40EX400 smartly adjusts the color to suit room lighting conditions. At the same time the light sensor technology makes sure the brightness is adjusted so that the images do not look too bright. This would minimize the strain of viewer’s eyes when they play brightly colored games of watch television in a highly lighted room.
Introduced in a shiny black piano finish, Sony KDL-40EX400 also gives a pleasant aesthetic feeling with its sleek bezel. Though it is a step down from the EX series, the classy appearance still remains almost similar. It also has a clean finish with hidden speakers that do not hamper the overall look. The model has 7 HD inputs with four HDMI inputs to connect to various media players like the Blu-ray Disc player or the Playstation etc. This has been done to compensate for the lack of internet features. Buyers who have wanted more content streaming options would not be much excited about these. However, those looking at a TV for good picture quality in an equally good price range are definitely going to find it quite interesting.
To make home networking hassle-free, Sony KDL-40EX400 brings in Bravia Sync features that integrates all media devices and connects and controls each of them in just a single universal remote. This is done to make it easier to handle than having couple of remotes making it inconvenient for the viewers. Whether the viewers want to connect to their handycam or MP3 players, they can easily do that with the USB 2. slot. Like almost all the Sony TV models, this one comes with energy efficient certification which means higher energy savings.
For more reviews of the lastest HDTVs available on the market, click here.
