Minisite design: do you know what that means? Or maybe you have heard other people talk about minisite design? Well, minisite design is basically just a simple and static HTML design for your product sales letter or squeeze page. Usually minisite design is a term that only Internet marketers know. If you’re not an Internet marketer, chances are that you don’t know what it means. Don’t believe me? Try asking your friends if they know what a minisite design is and they will most like say No.
Sometimes people argue that you don’t need a good-looking minisite design in order to sell your product or service. They will say that you can simply use a standard HTML without any design at all. But think about it, when visitors land on your page and you’re selling them your product or service, do you expect them to believe you when you don’t even have a decent design that goes with the sales letter? I wouldn’t believe and I strongly believe you agree with me on this point.
The same thing goes for squeeze page with an ultimate footer ad. Having a professionally designed, nice looking squeeze page will increase your credibility, thereby increasing your opt-in rate. For this single reason alone, you ought to really get a minisite design done by a professional. It’s really a pity if you say to yourself “I want to have an internet business” when your minisite design is really bad.
You might say to yourself “Hmm why don’t I design the minister myself?” Well, the answer is NO you really don’t want to do it yourself. This is especially true if you don’t know a thing about graphic design. There are 3 reasons for this. The first one is that your design is most likely very poor in quality. The second reason is that you’d spent a lot of time trying to learn how to design and the final output (your design) will still be very poor anyway. You’d be a lot better spending your time to do stuff that you’re good at. Third, if you don’t do it yourself but instead hire a professional designer to do the minisite design, you will save both time and money and the design will be much, much better than yours.
